Our support for football extends from grassroots to the UAE national teams and has grown into a major community-building initiative.
As the Official Sponsor of the UAE National Teams and Exclusive Grassroots and Youth Development Partner, we are committed to the development of football in the United Arab Emirates at every level of the game.
UAE Football Association
Our support of the “Grassroots Festivals”, the UAE FA’s pilot youth development program, represented the first step in the development of a fully integrated national youth development program that will facilitate greater participation in football across the United Arab Emirates.
